Book Marketing Services in India
Are you planning to publish a book? This is the best time to make a plan for marketing and promotions. In the ever-changing world of literature, it’s very hard to sell books, especially for first-time authors. Over the years, Astitva Prakashan has been the best self publishing company in India. At Astitva Prakashan, we help authors by providing the best book marketing services, author branding facilities, PR, and much more. With our book promotion services in India, we ensure that your book reaches the maximum number of readers, providing impressive results in your literary journey.
Effective Book Marketing – The 3 Stage Strategy
Astitva Prakashan provides the best book marketing services in India. With over 10 years of experience in book promotion and author branding, we understand the importance of an effective book marketing strategy that can lead to strong sales. Our ‘3-Stage Strategy’ will ensure that you capture the attention of your audience at every stage of your publishing journey. The 3-Stage Strategy for book marketing involves a well-structured approach at three key stages of your book’s journey: Pre-launch, During launch, and Post-launch. Each phase is carefully designed to build awareness, engage readers, and sustain momentum, ultimately leading to successful book sales and long-term author branding. Here’s an explanation of how this strategy works and how it will benefit your book:
Stage 1: Pre Launch
Your should start marketing your book at least 15 days before the actual launch of the book. This means you should start promoting as soon as your book cover is ready. Pre-launch marketing plays a crucial role in creating initial buzz around your book and also contributes significantly to author branding. By establishing a presence early on, you engage potential readers and build anticipation for the book’s release.
- Social Media Setup
- Social Media Promotions and Activity
- Book Cover Release
- Book Video Trailer Launch
- Taking Forewords
- Amazon Pre Order
- Launch Announcements
- Planning for Virtual or Physical Launch
Stage 2: During Launch
When your book is about to launch or has just been launched, it’s essential to approach the marketing differently, focusing on creating a sense of urgency and excitement. This is the most active phase of your book’s journey, and your call to action should be stronger, encouraging readers to buy your book immediately. To maximize sales, you should leverage all available resources, including social media, email campaigns, influencer partnerships, and book launch events, to drive traffic and boost visibility. Engaging with your audience through live sessions, giveaways, and limited-time offers can create a sense of exclusivity, prompting readers to act quickly.
- Sharing Links Across Social Media
- Press Releases on Some News Portals
- Author Website
- Instagram Live
- Book Launch Events
Stage 2: Post Launch
Once your book is published and its online, the marketing journey truly starts. This phase involves a range of ongoing activities aimed at promoting your book in India and building your author brand. Consistent marketing and author engagement are key to driving regular sales and generating a steady income. To succeed in stage 3 of book marketing, you should be active across social media platforms, participate in podcasts, interviews, and book signings, and plan a variety of other promotional efforts to keep your book in the spotlight.
- Get Reviews from Blogggers
- More & More Amazon Reviews
- Author Interviews
- Podcasts
- Book Signing Events
- Press Releases
- Magazine Reviews
- Book Giveaways
How to Promote a Book?
Promoting your book is very easy when you plan it with experts. We have complete set of services which can make your journey easy and effective. With the best marketing services in India, we help authors to gain popularity resulting in good sales. The exclusive marketing services are designed to boost the visibility of your book across Amazon, Google, YouTube and other search engines. If you are found by potential buyers, the half work is done! Here are some effective book marketing services you can opt at Astitva Prakashan:
Best Book Marketing Company in India
Now that we have understood the perfect timing and level of marketing activities, let’s understand the individual book marketing services. Here we have listed the best book marketing services in India for the promotion of your book. These marketing activities are the perfect way to promote your book at a big scale. We have outlined the service description as well as their respective samples so that you have a complete idea about the output of the marketing. Explore the section and start promoting your book with us today.
Best Services for Book Marketing
Book Critic Reviews
We send copy of book to well know book critics and book blogs. They publish a complete full length reviews in their respective portals. This helps readers to get more insights on the book. Such book recommendations help people to find the book whenever they are searching something related to it on Google or other search engines. With good traffic and SEO, these reviews has a really good impact on the overall credibility.
Author Interviews
We publish author interview articles in different blogs and literary websites. This helps audience to know more about you and your book. Author interviews are one of the best ways to interact with the readers. The book critics send a set of questions based on the book and your literary career. In response you have to provide an answer to it. This content, later on framed as an interview article, are published on various blogs and websites.
Book Trailers
A well-crafted video trailer for a book can significantly enhance its appeal, capturing the attention of potential readers through a combination of striking visuals, dynamic graphics, and engaging effects. Once created, we share these trailers on platforms like YouTube, Instagram, and Facebook, reaching a broad audience and generating buzz across social media handles. You may see the samples below.
Book Giveaways
Book giveaways are one of the most engaging ways to gain attention of potential readers. We run weekly giveaway contests on social media and ask our audience to participate in the contest. While keeping the books as winning prices we do lot of activities during contest to get the most engagement, likes and shares on book. At last, we send gift copies to winners with creative merchandise.
Best Services for Author Branding
Newspaper and PR
We are associated with leading PR agencies and newspaper networks. Being a leading book marketing company in India, we have got book reviews and news featured at leading news portals like Zee News, Times of India, Hindustan Times, ANI News, The Print and many more. These articles helps in author branding and creating Wikipedia page of the authors. This also enables author credibility to a great extent.
Author Website
We design professional author website with complete hosting and domain services. The websites designed by Astitva Prakashan ranks top at google search results. Your website should include the information about you, the books, and also the links where readers can buy the book. Selling the book from own websites helps you to get higher royalties and popularity. Below is a sample of author website developed by us.
Book Launches
A well-crafted video trailer for a book can significantly enhance its appeal, capturing the attention of potential readers through a combination of striking visuals, dynamic graphics, and engaging effects. Once created, we share these trailers on platforms like YouTube, Instagram, and Facebook, reaching a broad audience and generating buzz across social media handles. You may see the samples below.
Podcasts
Podcasts and live author interviews are very popular these days. Having podcasts at YouTube channels and other online or offline portals helps author to connect with readers directly. This also provides reader with more insights on book to understand the concept of book better. By hosting engaging Q&A sessions, we create a space for authors to interact with their audience, fostering a strong, lasting connection.