About the Book

The author has extensive experience in dealing with Micro, Small, and Medium Enterprises (MSMEs) both as a customer and a mentor. The inception of industrial ventures is often fueled by passion and a clear vision for growth. However, the market operates on the principle of survival of the fittest. The business owner or leader must remain vigilant of market dynamics and possess the agility to adjust strategies to navigate challenges and steer the enterprise toward success and expansion. The micro-sector presents a myriad of challenges, urging for a more systematic approach. This publication delves into various facets of business, aiming to enlighten leaders on scrutinizing every aspect of their operations to improve sustainability, face effective competition, and uphold excellence in all endeavors. If this helps improve the % of successful MSMEs by even 1%, it will have served the objectives.

About the Author

I completed BE in Mechanical Engineering in 1969 from V Regional College of Engineering, Nagpur. I then pursued a Master of Technology in Machine Tool Engineering from IIT Mumbai and completed it in 1971. My Professional journey began at TELCO (Now Tata Motors). I worked there in their Engineering Research Centre (ERC) for around 3.5 years, gaining valuable experience in the Held. 1974 I decided to supplement my education and enrolled at IIM Ahmedabad. I completed my Post Graduate Diploma in Business Administration (MBA) in 1976. This was a significant turning point in my career, opening up new opportunities and avenues for career growth. Over the next 34 years, I held various positions in engineering industries, working in R&D, Quality