E-BUSINESS
₹349.00
- By: Dr. Preshni Shrivastava
- ISBN: 9789358387353
- Price: 349/-
- Page: 200
- Size: 6X9
- Language: English
- Category: BUSINESS & ECONOMICS / Commerce
- Delivery Time: 07-09 Day
Description
About the Book
E-Business, a concept introduced by IBM in 1997, represents a paradigm shift from traditional e-commerce. While e-commerce focused primarily on online selling, e-business encompasses a broader spectrum of activities, leveraging the internet to transform core business operations and interactions with customers, employees, and suppliers. IBM defined e-business as “a secure, flexible, and integrated approach to delivering differentiated business value” by merging traditional systems with internet technology.
The foundation of e-business lies in using the web’s vast reach and convenience to enhance existing businesses or create entirely virtual ones. Unlike earlier proprietary systems like Electronic Data Interchange (EDI) in the 1970s, the advent of the internet enabled scalable and cost-effective e-business solutions accessible to enterprises of all sizes.
E-business integrates traditional IT systems with web-based applications through intranets, extranets, and the internet. This allows companies to streamline operations, automate processes, and foster sustainable, computer-mediated relationships. It also facilitates seamless communication across platforms, enabling the conversion of communication types (e.g., email to voicemail) and even on-the-fly language translation.
The internet’s role as an overarching framework for integrating communication and computing technologies makes it indispensable for future business operations. Forward-thinking companies are now adopting e-business strategies to stay competitive, embracing consulting, software solutions, and innovative customer-centric approaches.
About the Author
Dr. Preshni Shrivastava, Associate Professor at IMM New Delhi, is an expert in Business Statistics, Operations Management, Quality Management, Supply Chain Management, Quantitative Techniques, Operations Research, Project Management, IT,e-Commerce, Software Engineering, and Management Information Systems. With over 20 years of academic experience, she has made significant contributions to academia and the corporate world.
Dr. Shrivastava holds a PhD in Management, where she was the University Topper in her MBA program. She also earned a PGDM in Operations from AIMA New Delhi and completed an Executive Development Programme in Operations Management with Six Sigma from IIM Kashipur. Her commitment to knowledge advancement is evident in her roles as Head of the Research Cell and Associate Editor of the Marketology Bi-Research Journal at IMM. She has conducted numerous Management Development Programs (MDPs) on topics like AI in Business, Conflict Management, and Green Supply Chain Management, alongside Faculty Development Programs (FDPs) for professors, scholars, and management professionals.
Additionally, Dr. Shrivastava holds certifications in Project Management (PMP) and Six Sigma, showcasing her expertise in project management and process improvement. Her research has been published in prestigious journals, including Springer, Scopus, and Emerald, focusing on AI, Blockchain, Supply Chain Management, and e-Banking. Dr. Shrivastava’s contributions have earned her awards such as “”Best Paper”” and “”Best Faculty.”” She has authored and contributed to books and chapters on e-HRM, MIS, and M-Commerce, underscoring her scholarly achievements.
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