Description

About the Book

Mission: Sale | Resale | New Sale by Mahendra Joshi is not just a book on sales—it is a complete transformation guide for professionals, entrepreneurs, leaders, and anyone who wants to grow sustainably in today’s competitive world.

In a marketplace where products are easily copied but trust is not, this book reveals the real secret behind consistent success: the right sales mindset combined with sincere service. With decades of hands-on experience as a TEDx speaker, corporate sales trainer, and mentor, Mahendra Joshi distills practical wisdom that goes far beyond scripts, targets, and techniques.

This book introduces the powerful three-pillar sales framework—Sale, Resale, and New Sale—showing how businesses can not only acquire customers but retain them, delight them, and organically grow through trust and referrals. From understanding buyer psychology and mastering communication to ethical negotiation, relationship-building, and modern digital selling tools, every chapter is designed for real-world application.

What makes this book truly unique is its human-first approach. Sales is presented as a life skill, rooted in empathy, integrity, emotional intelligence, and purpose. Whether you are a beginner in sales or a seasoned professional, you will discover actionable insights to close deals confidently, build long-term relationships, and create value that lasts.

Clear, practical, and deeply inspiring, Mission: Sale | Resale | New Sale is your roadmap to selling with confidence, serving with sincerity, and growing exponentially—without compromising your values.

If you want sales success that is ethical, sustainable, and future-ready, this book is your essential companion.

About the Author 

Mahendra Joshi is a TEDx Speaker, leading Sales, Networking, and Public Speaking mentor with over two decades of experience in transforming individuals and organizations. As the CEO of Cerebral Lab Pvt. Ltd. and Founder of the Center for Personality Research and Training, he has dedicated his career to helping people master the art of influence, communication, and growth through structured, result-driven training programs.

Recognized as a dynamic trainer and motivational speaker, Mahendra Joshi has conducted hundreds of workshops across India and abroad—empowering professionals, entrepreneurs, and students to communicate with confidence, build meaningful networks, and sell with purpose. His sessions uniquely blend behavioral science, psychology of persuasion, and real-world business strategies, making learning both practical and powerful.

Through his programs and writings, he simplifies the essentials of sales success, relationship-building, and impactful communication, helping individuals turn every interaction into an opportunity for growth.

With an inspiring approach and actionable insights, Mahendra Joshi continues to guide professionals to speak with confidence, connect with authenticity, and sell with integrity—transforming ordinary communication into extraordinary results.