Sales Promotion and Advertising Strategies: Bachelor of Commerce Semester IV B. Com Elective – II, Theory
₹199.00
- By: V. BASIL HANS, N. SUBBUKRISHNA SASTRY
- ISBN: 9789376861125
- Price: 199/-
- Page: 112
- Size: 5×8
- Category: EDUCATION / General
- Language: Marathi
- Delivery Time: 07-09 Days
Description
About The Book
Sales Promotion and Advertising Strategies is a comprehensive and student-friendly textbook designed for undergraduate commerce students studying marketing communication and promotional strategies. The book provides a clear understanding of the concepts, tools, and techniques used in modern sales promotion and advertising.
Structured according to the requirements of B.Com elective courses, the text explains the fundamentals of promotional strategy, the role of advertising in marketing communication, and the practical applications of sales promotion in competitive markets. It explores key topics such as advertising objectives, creative strategies, media planning, consumer and trade promotions, and evaluation of promotional effectiveness.
About The Author
Dr. V. Basil Hans is a distinguished Research Professor at Srinivas University, Mangalore, India, renowned for his prolific contributions to academia and literature. With decades of dedicated scholarship, he has authored over 360 books, 370 research articles, and 160 conference papers, covering a wide spectrum of subjects including economics, education, social sciences, and sustainable development. He is pursuing post doctoral studies from Srinivas University Mangalore
Dr. N. Subbu Krishna Sastry is a distinguished academician, researcher, and author with 17 years of teaching experience in management, psychology, and allied disciplines. He is currently serving as a Professor at CMR University, actively contributing to teaching, research, and academic leadership. He is a post-doctoral researcher and has published research articles in Scopus-indexed journals, reflecting his strong research orientation. He got his post doctoral fellow degree from Srinivas University Mangalore in May 2025.
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