When The Ground Shifts: A Strategic Playbook for Building and Reinventing Your Career (Pre Order)
₹350.00
- By: Chandrasekaran Duraiswamy
- ISBN: 9789376869626
- Price: 350/-
- Page: 236
- Size: 6×9
- Category: SELF-HELP / General
- Language: English
Description
About The Book
The ground beneath us is shifting. AI acceleration, geopolitical shifts, economic volatility, and demographic pressure – especially in India and the Global South – are reshaping careers. At this crucial juncture of human and career evolution, “When the Ground Shifts” confronts such a reality head-on.
Careers today resemble evolving road networks – new highways, service lanes and exits, rest areas, “under construction” zones, consequent detours, breakdown markers, and unexpected ad hoc rerouting.
Career resilience has become a core life skill and needs to be deliberately built.
Through practical frameworks, sharp analogies, and candid case studies cutting across generations, the book demystifies how we all can professionally navigate layoffs, stagnation, reinvention, and repeated reinvention. It offers tools and hands-on DIY guides to assess career risk, make informed pivots, and build sustainable growth paths in uncertain conditions. The book also showcases how AI, when treated as an ally, can extend career relevance and longevity.
A pragmatic, timely guide for anyone determined to stay oriented when the work landscape keeps changing. It is a field manual for careers in motion.
About The Author
Chandrasekaran Duraiswamy (Chandra) is a brand builder, storyteller, and digital engagement strategist with over 25 years of experience across manufacturing and IT in the US, India, and Europe. He has held senior leadership roles at Capgemini and GE, where he helped humanise brands and guide organisations through generational, cultural, and technological change.
A certified change management practitioner and design thinker, he specialises in translating complexity into compelling narratives that drive action and build inclusive, high-performance cultures. When the Ground Shifts reflects his deep insight into change, identity, and reinvention.






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