Description

Strategic Management equips future business leaders with the tools and insights needed to navigate an increasingly complex and competitive global environment. This textbook introduces students to the core concepts of strategy formulation, implementation, and evaluation, while emphasizing real-world application and critical thinking. Through a structured and student-friendly approach, the book explores key topics such as environmental analysis, competitive advantage, corporate strategy, innovation, and leadership. Case studies, examples, and practical frameworks help bridge theory and practice, enabling learners to understand how successful organizations make strategic decisions. Designed specifically for BBA students, this text fosters analytical skills, strategic mindset, and decision-making abilities essential for modern managers and entrepreneurs.

About The Author

Dr. N. Subbu Krishna Sastry is a distinguished academician, researcher, and author with 17 years of teaching experience in management, psychology, and allied disciplines. He is currently serving as a Professor at CMR University, actively contributing to teaching, research, and academic leadership. He is a post-doctoral researcher and has published research articles in Scopus-indexed journals, reflecting his strong research orientation.

Dr. V. Basil Hans is a distinguished Research Professor at Srinivas University, Mangalore, India, renowned for his prolific contributions to academia and literature. With decades of dedicated scholarship, he has authored over 360 books, 370 research articles, and 160 conference papers, covering a wide spectrum of subjects including economics, education, social sciences, and sustainable development.

Dr. Shaheeda Banu S is an accomplished Professor of Management at the Department of Management Studies, BITM, Ballari, Karnataka, with over two decades of distinguished experience in teaching, research, and academic leadership. She specializes in Marketing, Human Resource Management, Finance, and Digital Marketing, and has taught across undergraduate and postgraduate programs including BBM, B.Com, B.E., MBA, and M.Com.