About the Book

Most books don’t fail because of bad writing—they fail because readers never notice them, don’t click on them, or don’t feel compelled to buy.

How to Promote and Sell Your Book reveals the real reasons behind low book sales and replaces guesswork with a clear, structured approach that actually works. Instead of chasing random promotional tactics, this book shows you how to fix the fundamentals first—your cover, title, description, categories, keywords, and overall positioning—so your book not only gets discovered but also converts interest into sales.

Inside this practical guide, you will learn:

• How to position your book so the right readers can find it
• How to optimize your Amazon listing for higher visibility and conversions
• The right way to choose categories and keywords that drive real sales
• Why most marketing efforts fail—and what actually works instead
• How to build a promotion strategy for consistent, long-term results

Drawing from real publishing experience and proven case studies, this book walks you step by step through the complete journey of book promotion. From understanding how algorithms work to creating listings that sell, every chapter focuses on actions you can implement immediately.

This book is for you if:

• You are a first-time author preparing to launch your book
• You have already published but are struggling with low sales
• You want a clear, practical roadmap instead of vague marketing advice

Don’t just publish your book—make sure it gets read.

About the Author

Vikram Singh Thakur is an accomplished entrepreneur, founder, and business strategist with a passion for innovation and growth. As the founder and CEO of Astitva Prakashan, one of India’s leading self-publishing companies, Vikram has made a remarkable impact in the world of publishing, empowering authors to share their voices and bring their stories to life. Under his leadership, Astitva Prakashan has grown to become a trusted name in the self-publishing industry, helping countless authors navigate the journey of publishing their works and reaching audiences around the globe.

With a strong foundation in technology, Vikram holds a Master’s degree in Computer Science, which has enabled him to seamlessly blend his technical expertise with his entrepreneurial pursuits. His deep understanding of the digital landscape has led him to successfully venture into multiple areas of digital marketing, where he has developed innovative strategies to drive business growth and increase online visibility for a diverse range of companies.