Description

About The Book 

This book explores the modern watch as a powerful meeting point of craftsmanship and commerce, where mechanical artistry, history, and market dynamics coexist. Tracing the industry’s evolution—from the Swiss watchmakers’ reinvention after the quartz crisis to today’s heritage revivals, pre-owned markets, and emerging trends like sustainability and gender-neutral design—it reveals how stories, strategy, and skill together create value. Bridging horology and enterprise, the book invites readers to see every watch not just as an object of precision or prestige, but as a cultural artifact shaped by time, narrative, and human aspiration.

About The Author 

The author is Periodontist and Craniofacial surgeon who is having 16 years experience in applied immunology and genetics. He practices in Bangalore and currently he is a CEO and founder of two companies related to healthcare immunology and applied genomics.