Description

About The Book

To help Advertising professionals/students in MBA understand trends in advertising between 1985-2025 after the growth of Social Media and emergence of AI.

About The Author

My schooling was in St. Xavier’s school , Hazaribagh. I graduated from Xavier’s college Calcutta and there after did MA in English from Calcutta University.
Worked in leading Ad agencies for 50 years /Taught as visiting faculty in reputed colleges.Have authored 19 books including 2 volumes on Indian Advertising history.Also published plays,novels and a book on PR.