Description

ABOUT THE BOOK

Legacy Matrix is developed with 12 years of a mixed qualitative research. It aims to change the mindset and approach of people for brand building. If you focus on legacy building, brand building will be an automatic by-product as a process.
Legacy Matrix is the world’s only Public Relations IP for legacy building of brands. It is a paradigm shift for Public Relations, Brand Management, Reputation Management, Stakeholder Management, Image Building, Business Strategy and Personal Branding.
Legacy Matrix enhances the PR role of ‘presence building’ to ‘power building’.

ABOUT THE AUTHOR

Devesh Purohit is a Public Relations professional from India. He resides at Valsad in Gujarat currently. Since 2011, he started working on his IP with curiosity for Stardom and Legacy. Shah Rukh Khan was the major catalyst for his curiosity and research.
Academically, Devesh is a Gold-Medallist in MAPR from Hinduja College, Mumbai, 2016. Prior to that he graduated from Mithibai College in Management. It was at Mithibai he was first introduced to Public Relations.
Devesh had been an assistant Brand Researcher at TRA – Trust Research Advisory and was integrally involved in Most Desired Brands 2020 project.