About the Book

Public Relations: Craft, Compose, and Cultivate Communication is a book for leaders planning to navigate their PR needs and brand building. It also gives insight into legacy building through the Legacy Matrix IP generic framework. The book aims to develop a PR mindset for everyone to overcome communication needs. The author, Devesh Purohit, developed the book with insights from over a decade of industry experience in PR and Communications.

About the Author

Devesh Purohit is a PR & Image Consultant and Social Scientist. Recipient of the Public Relations Council of India’s Chanakya Awards 2024, Devesh aids brands in shaping their identity and narratives. Academically, Devesh is a Gold Medallist in MAPR from Hinduja College, Mumbai, 2016. As a seasoned PR Professional, Devesh has made his mark in the industry. Working with multiple clients, Devesh has developed strengths in Content Strategy, PR Planning, Campaign Development and Stakeholder Management.