Description

About The Book

This is not an ordinary sales guide—it is a distilled essence of three decades of experience, challenges, and a leadership journey.

It comes from the streets, where understanding the customer is an art, and it is forged in boardrooms, where strategy and vision combine to shape the future.

In this book you won’t find theory—you’ll find thrust: the practical direction that puts a business on the path to growth.

These pages contain the author’s real case studies, strategic experiments, field battles, and stories of wins—lessons every reader can apply to their business, career, and life.

Why this book was written

• For entrepreneurs who don’t fear limits—they cross them.
• For professionals who don’t seek easy shortcuts, but clear strategy.
• For young people who believe sales isn’t drudgery—it’s a career, an art, and a craft.

Not just a book—a transformation

This book will not merely teach you how to sell—

• It will teach you to speak, think, and lead.
• It will give you the art of reaching the customer’s mind.
• It will teach you to sell with integrity, not just to close deals.
• It will build in you both a winner’s mindset and strategic judgment.

“This book is for those who not only dream—but have the courage to make those dreams real. It is for those who don’t just think—but create something new every day. And it is for leaders who want to give their teams not just targets—but a vision.”

About The Author

“Hemendra Kumar Pushpadh is a visionary business leader, strategic sales leader, and innovative entrepreneur with 30+ years of professional experience spanning IT, software, sales strategy, ground operations, and corporate leadership.

He began in a small town in Rajasthan (India), where he completed his B.Com. He then moved to Jaipur for post-graduation, along with courses in computer applications and programming languages.
Career beginnings & growth

Hemendra started his career in Accounts, Finance, and Taxation, developing a deep understanding of Indian business processes. Step by step, he took a small-scale operation from ground zero to a multi-branch model. He not only built the team but made it process-driven and scalable.

After ten successful years, he moved to Delhi and joined a private limited software company as its first employee. There, he built the entire sales structure—both direct selling and an indirect dealer network—from scratch, established a new dealer ecosystem, and helped take the company to a corporate level. During this time, he also completed an MBA (Finance & Marketing). Owing to the quality of his work and leadership abilities, he was promoted from Director to CEO.

Global experience & national impact

He later joined a Singapore-based software company and once again built a PAN-India dealer network. Across various states, cities, and business zones, he implemented digital and process business systems, helping MSMEs adopt technology.

For years, he has served as a Guest Speaker with CA Associations, tax consultants, business & industry forums, and MSME platforms, offering deep guidance on business growth, automation, digital sales models, and business accounting & analysis.
Present mission

His current aim is to build software solutions for India’s MSMEs, traders, and professionals that are simple, accessible, affordable, and tuned to India’s on-the-ground needs. His belief: technology should not only offer convenience—it should build capability.