Description

Digital Marketing Strategies and Brand Loyalty in the Fashion Industry looks at how firms can cut through the noise and develop enduring relationships with customers in a time where trends change quickly. This book explains how data-driven marketing, social media impact, and changing customer expectations all work together to turn casual buyers into loyal fans for fashion brands. It looks at important methods that build modern brand identities, such as working with influencers, creating targeted campaigns, providing omnichannel experiences, and telling stories. It does this by combining theory with real-world examples. It also looks at the psychology of loyalty, showing how authenticity, sustainability, and digital involvement change what trust means in a competitive market.

About The Author

DR. RAJI MOL: D/O Rajendren, K.m. raj villa, Vishnunagar, Kulai, Mangalore-575019

OBJECTIVES:
1. Aiming at excellence in working field through hard work , dedication and honesty at “`challenging Environment.
2. Seeking an opportunity to utilize my skills and abilities in your esteemed institution “`that offers professional growth while being ingenious ,innovative and flexible.

Work Experience:
1. Worked as lecturer in commerce at Besant women’s college
“`from 01/01/2015 to 15/05/2015
2. Worked as lecturer in commerce at Besant National P.U. College
“`from 01/09/2015 to 08/08/2020.
3. Worked as lecturer in commerce at Mahesh P.U. College for a year.
4. Worked as lecturer in commerce at S.D.P.T. P.U. College for a year.
5. Worked as lecturer in commerce at Besant women’s College .
6. Working as lecturer in commerce at Besant National P.U. College