Description

About The Book

“Psyche of an Indian Consumer: Trends, Triggers, and Traditions Shaping Consumer Choices” offers a deep dive into the multifaceted world of the Indian consumer. This book, designed for a general adult audience, unravels the complex interplay of modern trends, emotional triggers, and deeply rooted traditions that influence purchasing decisions across the diverse Indian landscape. From the bustling metropolises to the serene rural villages, it explores how cultural nuances, evolving aspirations, and the digital revolution are reshaping consumer behaviour. With insightful analysis and compelling examples, this book provides a comprehensive understanding for anyone seeking to navigate the dynamic Indian market, whether they are marketers, entrepreneurs, or simply curious about the forces that drive consumer choices in one of the world’s most vibrant economies.

About The Author

Vanita Sharma is a seasoned market researcher and cultural anthropologist with over a decade of experience studying consumer behaviour in India. Her extensive work involves immersive field studies and in-depth analysis of demographic shifts, technological adoption, and the enduring influence of tradition on modern purchasing patterns. Vanita’s passion lies in demystifying the intricate layers of the Indian consumer psyche, making complex insights accessible to a broad audience. “Psyche of an Indian Consumer” is the culmination of her dedicated research, offering a unique and authoritative perspective on the forces that shape one of the world’s most dynamic consumer markets.