Description

About The Book 

Event Management and Public Relations is a comprehensive textbook designed for BBA students to understand the dynamic and fast-growing fields of event planning and strategic communication. The book provides a strong foundation in the principles, processes, and practical applications of organizing successful events and managing public perception in today’s competitive business environment.

Covering key topics such as event conceptualization, budgeting, logistics, sponsorship, media management, branding, crisis communication, and stakeholder engagement, this textbook blends theoretical frameworks with real-world examples and case studies. It also explores the role of digital media, corporate communication, and reputation management in building strong organizational relationships.

About The Author

Dr. V. Basil Hans is a distinguished Research Professor at Srinivas University, Mangalore, India, renowned for his prolific contributions to academia and literature. With decades of dedicated scholarship, he has authored over 360 books, 370 research articles, and 160 conference papers, covering a wide spectrum of subjects including economics, education, social sciences, and sustainable development. A passionate educator and mentor, he has guided numerous M.Phil., Ph.D., and Post-Doctoral scholars. A true academic visionary, Dr. Hans’s work seamlessly blends research depth with practical insight, reflecting his commitment to ethical scholarship and societal transformation. His writings often explore the intersections of knowledge, human values, and social progress, earning him respect across national and international academic circles.