About The Book

The Beginning — Mad Men of Nu Way Advertising is a tribute to all entrepreneurs and their families who dared to chase their dreams, stepping out of comfort zones to build something meaningful. Their journeys remind us that success is not just about reaching the destination but about resilience, effort, and unwavering commitment through obstacles and failures.

Starting a business, especially an advertising agency, requires more than creativity. It demands relentless dedication, sleepless nights, financial risk, and constant support from family and team. This book, based on real experiences (with some names and locations altered), reflects the struggles and triumphs of building a business in a fiercely competitive industry.

Nu Way Advertising was founded on one core principle: the customer comes first. Long before global giants like Amazon and Apple adopted this philosophy, we made it our foundation. We focused on understanding client needs, solving problems, and delivering results that exceeded expectations—building trust and long-term relationships.

One client, initially rejected by broadcasters, was rebranded into a new market category, allowing us to place his campaign successfully. What began as a $60,000 yearly client grew into a million-dollar account. In another instance, a telecom client faced challenges due to lack of media commissions. Instead of giving up, we worked without commissions, and our persistence paid off when the client’s trust led media houses to offer us direct payments.

These examples highlight what Nu Way Advertising stood for: creative problem-solving and putting clients first. The message is clear—success isn’t about shortcuts but hard work, persistence, and prioritizing customers. They are not just numbers; they are the foundation of any business. This book is a journey of lessons, showing that with determination and a people-first approach, anything is possible—even through mistakes, growth continues.

About The Author

Sharanjit Thind Singh, for more than 29 years has spent his career immersed in the world of advertising, marketing, and media. His professional journey includes working with well know Media, FMCG & Telecom Companies in India and the US.

Hailing from a small postal stamp size city in Punjab, Thind’s academic background reflects his drive for excellence. After completing a Bachelor of Commerce degree, he pursued an MBA. He further strengthened his expertise with a Post Graduate Diploma in Journalism & Mass Communication. This combination of business knowledge and media insight became the foundation of his career.

He founded and, is CEO of Nu Way Advertising in Manhattan now known as Nu Way Media Group Inc. He has served as a Commissioner of the Nassau County Human Rights Commission in New York.”