Work Motivation and Women Entrepreneurship


By: Santosh Arora

ISBN: 9789391219666

PRICE: 275

Category: EDUCATION / Teaching Methods & Materials / Genera

Delivery Time: 7-9 Days


About the book

This book is based on genuine and authentic research conducted on work motivation of women entrepreneur. The focus of the work is to study and understand the factors behind work motivation of women entrepreneur while working in an organization and working as entrepreneur. We often talk about the differences in the capabilities of men and women. When we talk of entrepreneurship, these capabilities are seldom considered. This book endeavors to sieve out the factors affecting motivation in these two genders. Some of the outcomes of these analyses may be directly relevant to the readers. Some others might erupt on the way future entrepreneurship. Yet some others may apply in social and voluntary activities or even in the family lives of the readers. The pattern of work motivation differs for individuals – it a man or a woman. The book aims to review these patterns. This book will also helpful in developing leadership skills in women entrepreneurs. Leaders include the ability to motivate and inspire others. Leadership requires qualities at individual as well as organizational level. Working in a team demands the capability to motivate each and every member of the group. Hence work motivation is the bed rock of leadership. Various motivation theories revived in the book shall enable a willing mind to scan his/her own part of understanding on the scale of motivation.The most important, this book is also enabling the receptive minds improve their ability to inspire or motivate other people.

About the author

Dr. Santosh Arora is a Professor of Education in Mahatma Jyotiba Phule Rohilkhand University, Bareilly, Uttar Pradesh. She has completed her Post graduation in Home Science, she obtained her degree of M.Ed. and PH.D. from Dayalbagh Educational Institute, Agra. Having a long Experience of 27 years in the field of teaching and research. Her interest area are child development, Educational Technology, Vocational Education and psychological issues related with students, teachers and women. She has completed various research projects of UGC ICSSR and AIU. She has written four books from prestigious publication houses in India and more than 60 research paper in various UGC care listed/Scopus and other journals. She writes extensively on various issues related to women with special concern for the working women. She is a recipient of Vishv Shishak Sadhana Samman and Shikshak Samman. She has been a resource person in various workshop, faculty development programme, and conferences (State, National and International).


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