Description

About The Book 

Integrated Management: People, HR, Finance and Marketing in the Digital Era presents a comprehensive and contemporary perspective on how organizations can thrive in an increasingly interconnected business environment. In today’s digital economy, functional silos are no longer effective; success depends on the seamless integration of people strategies, financial planning, and market-driven decision-making.

This book explores the dynamic relationship between Human Resource Management, Finance, and Marketing, demonstrating how strategic alignment across these domains drives innovation, operational excellence, and sustainable growth. It blends strong theoretical foundations with practical insights, real-world examples, and strategic frameworks that help readers understand how coordinated decision-making enhances organizational performance.

Special emphasis is placed on digital transformation, data-driven strategy, talent optimization, financial agility, and customer-centric marketing in a rapidly evolving global landscape. The text equips readers with tools to design integrated business models, foster cross-functional collaboration, and respond effectively to technological disruption.

Designed for management students, academicians, corporate leaders, and aspiring executives, this book serves as both a scholarly resource and a practical guide. It empowers readers to think holistically, act strategically, and lead confidently in the digital era where integration is not optional—but essential.

About The Author

Dr. N. Subbu Krishna Sastry is a distinguished academician, researcher, and author with 17 years of teaching experience in management, psychology, and allied disciplines. He is currently serving as a Professor at CMR University, actively contributing to teaching, research, and academic leadership.He is a post-doctoral researcher and has published research articles in Scopus-indexed journals, reflecting his strong research orientation. Dr. Sastry has also authored books in Psychology and Management, which are widely used as academic references. He is guiding Ph.D. scholars in Management and serves as a Member of the Board of Examiners (Ph.D. – Management) at Bharathiar University, Coimbatore, Tamil Nadu.

Dr. Manjula Mallya M is an accomplished academician and researcher with over fifteen years of experience in higher education. She currently serves as Associate Professor and Head of the Department of Economics at Government First Grade College for Women, Balmatta, Mangalore. Her areas of expertise include Economics, Environmental Governance, Ecofeminism, and Sustainable Development,with a strong focus on gender-inclusive environmental and economic discourse. She has completed her Post-Doctoral Fellowship in Economics at Srinivas University, Mangalore, and earned her Ph.D. in Economics from Mangalore University, with research centred on green consumerism among women.