About the Book

Event management has become an essential discipline in the world of commerce and management. As the global economy evolves, the need for expertly planned and executed events has grown exponentially. From corporate conferences to large-scale public festivals, the ability to organize and manage events effectively is crucial for businesses, non-profit organizations, and governments alike.

This book, “”A Textbook of Event Management,”” aims to provide a comprehensive guide for students of commerce and management, equipping them with the knowledge and skills needed to excel in this dynamic field. The 12 chapters of this book cover a broad range of topics, including the definition, need, and importance of event management, the principles that guide successful event planning, and the various types of events and the steps involved in managing them.

Students will also learn about the intricacies of preparing event proposals, leadership traits and characteristics necessary for managing teams, and the critical aspects of crowd management. Additionally, this book delves into the financial side of event management, covering event budgeting, different types of sponsorships, and the strategic development and implementation of event plans.

By understanding these fundamental aspects, students will be better prepared to navigate the complexities of event management and contribute meaningfully to this vital industry. This book is designed to serve as both an academic resource and a practical guide for aspiring event managers.
effort has been made to keep the content of the book clear and comprehensive. despite all care taken, some errors may have crept in unnoticed. we shall be grateful if the same are brought to our notice.

About the Author

Dr. Rama Sarraf is a distinguished educator in commerce with over 14 years of teaching experience. She holds a Master’s degree in Commerce from Kanpur University and an M.Phil. from Chaudhary Devi Lal University. Having cleared the UGC NET in Commerce, HTET, and STET, Dr. Sarraf has contributed significantly to academia through her numerous research publications. She is a respected figure, often invited as a resource person at conferences, and is known for her dedication to advancing commerce education and inspiring her students and peers.

Dr. Preeti is a highly accomplished academic in management, with an MBA from CCS Haryana Agricultural University, an M.Phil. from Chaudhary Devi Lal University, and a Ph.D. from Maharshi Dayanand University. With around 13 years of teaching experience, she specializes in Human Resource Management and Marketing. Dr. Preeti has numerous publications in national and international journals, and her research work, including a Best Paper Award, reflects her commitment to academic excellence. She is an active participant in conferences, inspiring and mentoring students in the field of management education.