Description

About The Book

The End Goal of Education seeks to find the role education plays in the ongoing cultivation of culture and virtue. In essence, The End Goal proposes ‘education should inspire character, virtue, and development’ which is not achieved through superficial quoting. But as a seasoned educator and researcher, the author does want to answer how self-empowerment, ethical leadership, and resilience can be nurtured through education.
In conjunction with other essays addressing this particular concern, the book criticises the competitively defined ‘success’ achieved through the mindless memorisation of standardised tests, devoid of any critical thinking and grossly limited in scope within school education. Rather, policies of caring criticism which support meaningful work toward collective good and meaningful collaboration are advanced. The combination of Ubuntu and Stoicism with modern concepts like Sustainable Development allows the book to reach a wide audience which encompasses parents, educators, policy makers, and students.
The author uses the idea of character as a lens to show how education can truly serve people, rather than creating efficient, programmable individuals like machines. She calls for a shift from rigid, action-driven thinking to a more collaborative and thoughtful approach at the global level. Offering profoundly deep reasoning, this book optimistically but radically proposes immediate action expected to change the structures and underlying principles of education on all levels and the setting frameworks out of which all other levels of education are organised.
This serves as guidance for people who are passionate about reforms and want to change the values and equity in the education system.

About The Author

“Dr. Datta holds a bachelor’s degree in Plasma Physics from the Peoples’ Friendship University of Russia, an MSc in Marketing from the University of Glamorgan, and a PhD in Marketing from the University of Hertfordshire, UK. He has also completed certificate programs at Samford University, the University of Edinburgh, the University of Pennsylvania, and Harvard University. He is a Fellow of the Royal Society of Arts, Advance HE, and the Chartered Institute of Marketing (UK), as well as a Certified Management & Business Educator.
Currently, Dr. Datta is a Senior Lecturer and Scholarship Lead at Regent College London’s School of Business and Enterprise. He also serves as Executive Chair of the Centre for Business & Economic Research (UK) and Chief Editor of both the Journal of Business and Retail Management Research and the International Journal of Higher Education Management. An accomplished author, he has written several English-language books, including We’re Doomed! Brexit Revisited (2020), The Art of Entrepreneurship (2022), and Relationship Marketing for Enhancing Customer Retention (2018). In addition, he has authored 10 Bengali-language books, including novels and poetry.
With over 27 years of teaching experience in UK further and higher education, Dr. Datta is a regular speaker at international academic conferences and contributes columns on business and education to leading newspapers in Bangladesh. He has appeared on television in both the UK and Bangladesh. In 2019, his organisation received honours from the U.S. Congress and other American institutions for its research contributions.
A passionate traveller, he has explored more than 75 countries.”