About the Book

The objective of our book on Innovation and Design Thinking is to inspire and cultivate creative thinking, problem-solving, and innovation among engineering and management students, as well as professionals across industries. In an increasingly complex and dynamic world, the ability to think critically, design thoughtfully, and innovate efficiently has become a crucial skill set. This book introduces the foundational principles of design thinking, a human-centered approach to solving problems, and integrates them with innovation techniques to guide readers through the process of ideation, prototyping, and iteration. Our goal is to help students and professionals develop a mindset that embraces curiosity, empathy, and adaptability. Through a combination of theoretical insights, practical exercises, and real-world case studies, we aim to demonstrate how innovation and design thinking can be applied to solve a wide range of challenges, from product development to organizational transformation. The book also encourages collaboration and cross-disciplinary thinking, emphasizing the importance of diverse perspectives in generating creative solutions.

About the Author

All the Authors are working at GSSS Institute of Engineering and Technology for women Mysore Karnataka. Dr Jagadeesha Marigowda is Professor and Head of the Department. Dr Jayan V K and Dr Shashidhar S Mahansetti both are Associate professors of Finance and Marketing. Ms Priya K, Ms Pavithra G, Ms Deepa Dyavanagoudar, Ms Anuradha H N and Ms Sonal Sawakar are Assistant Professors in MBA Department