About the Book

Important Discussion on Becoming a Successful Entrepreneur!

“Today, we find numerous books and podcasts that claim to cover every aspect of business planning for starting a new venture. However, Brainback and Carsrud take a unique approach. Speaking with the voice of experienced and thoughtful advisors, they guide both new and seasoned entrepreneurs through the startup and business processes. They emphasize what entrepreneurs should know and why they should know it. This book provides engaging and insightful information about the startup process without being boring or overly complex. It is an invaluable resource for students interested in pursuing business as a career.”
— Mr. Sandeep Patel, BBA Student, Amity University Online, Noida, India

“Brainback and Carsrud present a comprehensive and engaging approach to starting and growing a business, explaining the context, mindset, and behaviors essential to becoming an entrepreneur in simple language. The book includes global examples of several successful businesses and their practices to help readers understand them easily. Additionally, a list of recommended exercises has been prepared to make the reading and comprehension process even more accessible.”

“Ultimately, this book is for everyone who wants to build a real business or career that fulfills their goals, rather than merely creating hypothetical business plans. It breaks away from the traditional myths about startups in India and helps everyone become entrepreneurs and realize their dreams. Brainback and Carsrud have written a very important book, essential for students, entrepreneurs, or anyone wishing to seize opportunities and achieve their goals. This book will also be included in academic curricula.”

About the Author

The author is an inspiring entrepreneur and writer who, in their very first attempt, has penned a book that uniquely blends entrepreneurship, struggles, and successes. The author’s professional journey has been truly fascinating. They began their career with an innovative approach, establishing themselves through various digital marketing strategies and e-commerce platforms. They have ventured into the business of reselling products on platforms like Amazon and Flipkart and have also worked on several innovative business models in the past.