Description

About The Book

Among the many factors that bring about development and change, mass media is a crucial factor. Among mass media, television is more popular than other media. Television has provided a new direction for tribal communities, leading them toward development and change. Among these tribes, the Kol tribe is one of the ancient tribes of Madhya Pradesh. Television directly or indirectly impacts all classes of society. Through television, Kol women are leading the way toward change. The present book is divided into seven chapters. The first chapter discusses “conceptual clarification.” In this, communication, need and types of communication, mass communication, characteristics of mass communication, elements, main functions, ill-effects of mass communication means, mass communication medium, main channels of television, principles of communication medium and tribes have been mentioned. In the second chapter, “Review of Literature” has been discussed in which earlier studies have been presented. In the third chapter discusses about “research methodology.” describes the research design, study’s objectives and presents a geographical and historical overview of the study area. In the fourth chapter, “Historical scenario of Kol tribe women”, in which the lifestyle, food habits and historical scenario of the women of Kol tribe after the advent of television have been described. In the fifth chapter, “Socio-economic background of Kol tribe women”, the age, caste, religion, family, marital status, education, family occupation, family income, own occupation and house type of women have been presented through tables and analyzed. In the sixth chapter, “Television and the women of the Kol tribe”, the use of mass communication media, acceptance of new family norms and new lifestyle by watching television are discussed. Importance of women’s career, male participation with women, right to spend income, women empowerment has been analyzed. The “conclusion” has been presented in the seventh chapter.

About The Author

Dr. Shiv Shankar Singh, you are a multi-talented person, having degrees in M.Sc., M.Com., MJMC, B.Ed., and a Bachelor of Laws and PhD in Journalism and Mass Communication. Your interest in research related to tribal issues. You have published numerous research papers related to tribal issues. You have been involved in the field of education since many years.