About the Book

Retail is more than just shopping—it’s a dynamic industry that’s constantly evolving. A Complete Guide To Retail Management by Dr. Rama Sarraf is your go-to resource for navigating this fascinating field. Whether you’re a student diving into commerce or someone passionate about retail, this book offers a thorough exploration of everything you need to know.

From the basics of how retail has evolved over time to the key differences between organized and unorganized retail, this guide covers it all. You’ll discover insights into retail mix, development theories, and various types of retailers, along with exciting career paths in retail. The book takes you through the essentials of choosing the perfect retail location, understanding site characteristics, and creating effective store layouts. It also dives into managing merchandise—think planning, forecasting, and pricing—and explores the impact of technology and multi-channel retailing on today’s market.

With its blend of academic depth and practical insights, this book is designed specifically for students of commerce and management. It’s an engaging read that will equip you with the knowledge and tools you need to succeed in the world of retail

About the Author

Dr. Rama Sarraf w/o Adv. Ravi Sarraf is a passionate and dedicated educator in the field of commerce, with over 14 years of teaching experience. Her journey began with a Master’s degree in Commerce from Kanpur University (CSJMU) and continued with an M.Phil from Chaudhary Devi Lal University (CDLU). Driven by a love for learning and teaching, she also cleared the UGC NET in Commerce, along with the HTET and CTET exams, establishing herself as a highly qualified and respected educator.

Dr. Sarraf’s contributions to the field are impressive. She has published numerous research papers both nationally and internationally, contributing valuable insights and knowledge. Her expertise has earned her invitations to share her knowledge at various prestigious conferences, reflecting her commitment to advancing the field of commerce.

Her dedication to her students and her passion for teaching make her a beloved figure in academia. Dr. Sarraf’s work continues to inspire and uplift the standards of commerce education, leaving a lasting impact on both her students and the academic community.