The book is based on the core concept of Marketing. The book is based on the 4 PS of marketing. The various emerging dimensions of marketing and its application in the real business world Each chapter is illustrated with the help of live examples.
About the Author
Prof. (Dr.) Arun Kant Painoli, Ph.D., is currently working as a Dean of -the School of Management Studies, Baddi University of Emerging Sciences and Technology, Baddi, Himachal, He is having more than 20 years of experience in corporate and Academics. He has done Ph.D. in Management. He has done MBA from HNB Garhwal University Central University. with dual specialization- Marketing and HR. He has published more than 25 research papers in International and national journals of repute. He has in his name 2 patents. He has been actively engaged in teaching and mentoring the students in various live projects. He is also providing marketing consultancy in the field of marketing, and currently providing marketing consultancy to Yand H Cargo Pvt Ltd in brand building and supply chain initiatives. He has been a prominent resource person at several training programs, seminars, and workshops. His area of interest is Marketing, Retail, Consumer Behaviour, and Supply chain Management He has served as a resource person in various certification programs offered to Management students at the university level like Certification in Retail Operation Management and Certification in Transportation and Logistics Management. He has served as Head of Performance Appraisal and Training in Om Logistics Ltd, He has served as Business Analyst at Omega Biotech Ltd and Manager of Business Development at Akums Drugs and Pharmaceutical Ltd and another strategic role at the corporate level. He is a good motivator and is actively involved in providing training to the students on personal grooming and professional growth.
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